Prep guide
Come camera-ready.
Leave content-rich.
Content Day moves fast — one hour, several stations. A little prep beforehand is the difference between “some photos” and a month of posts. Next session: Monday, July 27th, 11:30 AM – 12:30 PM.
What to wear
Dress how you want to be seen
Solid colors win
Solids photograph better than busy patterns, thin stripes, or big logos. Jewel tones, neutrals, and earth tones all look great against our backdrops.
Dress like your brand
Show up the way your clients see you on your best day — polished business casual, a blazer, or your signature look. If in doubt, bring a layer to swap.
Mind the details
Steam or lint-roll before you arrive, check collars and necklaces, and keep glasses cleaned — small things are what cameras notice.
Hair, makeup, grooming
Arrive photo-ready: whatever your normal “important meeting” routine is, do that. Powder or blotting paper helps under studio light.
What to bring
Four things that 10x your hour
2–3 content ideas
A market take, a client story (no client names or details), a myth to bust, a “what I wish buyers knew.” Short beats perfect.
Your phone, charged
Some clips get shot vertically on your own device so they post natively from your accounts.
A prop, if you have one
Branded mug, sold sign, laptop — anything that makes b-roll feel like your real work day.
A backup outfit or layer
One quick swap doubles the wardrobe variety across your headshots and lifestyle photos.
On camera
Video without the panic
You do not need a script — you need a first sentence. Mikaela and Molly will prompt you, re-take as many times as it needs, and coach the delivery. Short, natural clips beat polished monologues every single time: aim for 20–40 seconds per idea, talk like you're texting a client, and let the team handle the rest.
Stuck on ideas? Steal these: “The biggest myth I hear from buyers…” ·“Here's what this week's market actually means for you…” ·“Three things to do before you ever look at listings…”
Prepped and ready?
Lock in your spot for Monday, July 27th — 11:30 AM – 12:30 PM, 1st floor, small conference room.